Have you ever heard the phrase “the money is in the list“?
Well, this has already proven to be a fact, building an email list allows you to stay in touch with people who visit your site and have already shown interest in the products or services that you offer.
By doing this, you can always stay in touch with your existing and potential clients as often as you wish (daily, weekly, monthly etc). You can send them emails about featured news, announcements about your products, or give out special deals to your email subscribers.
Table of Contents:
- List Building Guide for Bloggers and Business Owners:
- 1. Choosing an email service
- Free services for Email list building
- Premium Email Marketing Services
- 2. Configure and import your email lists/email subscribers
- Importing your existing mailing list
- 3. Make your email list grow
- 4. Do not send any spam or anything similar
- 5. Try to be consistent and creative
List Building Guide for Bloggers and Business Owners:
Email marketing refers to making use of the email with the goal of promoting your business through sending emails and newsletters to people included in mass mailing lists about deals or services offered that your business offers.
This is also a less invasive way of promoting your business because you send emails to people who have already decide to be subscribed to your email list by signing up through a signup form, which we are going to speak about in a moment.
Now, let’s cover the basics…
1. Choosing an email service
If you are just starting your email list building, you probably don’t have a huge audience so I’ll recommend you to start out with free services, unless you have money to invest a few box and get started with a service that can add more value to your business. Here are some of the options that you can choose from:
Free services for Email list building
- MailChimp is free up to 12,000 emails/month sent to a maximum of 2,000 subscribers (that’s about 6 emails per month per subscriber having 2,000 subscribers), once you reach 2,000 subscribers in your list, then you have to upgrade. Start building your email list today with Mailchimp.
Also, check: The Ultimate Guide to Using MailChimp and WordPress
- SumoMe is an easy use and also a free plugin that allows you to display popups on your WordPress site. You only need have to visit their website in order to signup for free and download the plugin. Signup for Free here.
Which one is better? That always depends on your individual needs. I would select MailChimp if I want to be able to send emails to my subscribers and not only grow my email list. Sumome requires you to upgrade to the pro version in order to export your email subscriber to a mailing service.
In the other hand, if I want to get a higher conversion rate and more email subscribers to grow my list, then I would go with sumome. Their sign up forms and landing pages are very well designed in order to help you grow your email list really fast.
Quick Note To affiliates: if you use affiliate links, you want to pay close attention to MailChimp’s affiliate policy, especially if you want to make money using MailChimp. (MailChimp affiliate links are included in the foot of each MailChimp email).
Premium Email Marketing Services
If you are looking for a payment option with unlimited emails per month, there are many options out there. Here I give you my recommended services with unlimited emails per month if you have an email list between 1000 and 5000 subscribers:
Email service providers:
- Aweber ($ 29/month and $49/month)
- Constant Contact ($ 30/month and $50/month)
- GetResponse ($ 15/month and $45/month, 50% discount available for non-profit organizations)
- MailChimp ($ 15/month and $50/month)
Create High Converting Signup Forms:
- ConvertPlug – $27 (Premium)
- Bloom – Premium – Developer License $89
- OptinMonster – Premium (Single site $19/mo)
- Thrive Leads – Premium (Single site $67)
2. Configure and import your email lists/email subscribers
Now is time to talk about what techniques and strategies you can use in order to improve the results of your list building campaigns and increase the number of subscribers in your email list quickly.
In order to motivate your visitors to subscribe to your email list, you can create signup forms offering options such as:
- Monthly Newsletter (newsletter)
- Blog posts as they are published
- A weekly summary of blog entries
- Sending entries in a specific category of the blog
Importing your existing mailing list
You may think you’re starting from scratch, but the reality is that you already have subscribers. The contacts you have in your Outlook Address Book are a good start, but … Whoever made the law also made the tricks: you can’t just add an email address to your email list, you need to have permission in order to do it. You can do this in two ways:
- If you already have an email list in your frequently used address book, you can send an email saying, “I’m switching over to a newsletter service.” If you want to keep getting my updates, you don’t have to do anything. “But if you prefer not to follow my email list, please respond and let me know.”
- If you prefer not to assume anything, send an email to that email list you have, informing that you are going to be sending emails from your newsletter and also promoting your products, make sure that you also explain the benefits of the subscription. Be sure to include the link to the signup form and make it very clear that you will be happy to add their email address. All they need to do is respond to it and give you permission.
Make sure that the first email you send out after you have imported that list includes a link to “Upgrade subscription preferences” and that you clearly explain that it needs to be updated.
3. Make your email list grow
The key to getting more email subscribers is to have signup forms that are easy to find and fill out. Of course, be sure to ask for all the information you need, I always like to ask for the names in order to personalize my emails.
It is recommended to add a signup form in the following locations:
1. Sign up form in the sidebar, at the top. MailChimp offers a plugin to automate the verification process. For WordPress templates with Genesis, use the Genesis E-news extended plugin. Look at my sidebar.
2. Create a “subscribe now” eye-catching image to place above or on the signup form.
3. Create a landing page on your Web page with an embedded version of the signup form. Also, include your social networks on the confirmation page.
4. Create a signup box on your Facebook Page. This will help you convert your facebook followers into email subscribers and therefore be able to contact them whenever you want.
Besides using very attractive signup forms you can also mention your email list in posts and messages from your social networks:
“Don’t forget, you can sign up for my email list and get a free download from …”
“My subscribers got to take a look at this …”
“I’m about to send a new monthly bulletin are you already registered?”
You can make your signup forms a lot more attractive by offering a freebie or a promotional gift for people who subscribe, this way you are not just asking for their email address, you are also giving them something for it.
Is also a good idea to create a free PDF that your subscribers can download. Make sure you have your Web page and contact information very clear in the PDF and specify that this is a free download only for email subscribers. Make sure to mention that it’s not being shared with anyone else.
4. Do not send any spam or anything similar
Make sure you are sending emails that your followers want to receive. You are the one who has to adapt to the tastes and needs of your subscribers. If you see that you have users deleting your subscription, this is one of the reasons to start doing things differently.
Do not use exclamation marks or spam words on the mail subject lines: It is a sure way to lose the inbox and go directly to the spam folder. (How do I know?) My own bulletin landed in my own Junk Mail folder when I used the word “free” in the subject. Use the email spam test and email subject line tester to corroborate that the subject line and content are ok before submitting.
5. Try to be consistent and creative
If you put “e-newsletter” On the to-do list for each month, it is much more likely that this task will be done. And you’re going to use it for more than just advertising whatever the affiliate sale you want to do. You can commit to sending a newsletter once a week for a month, just to get the habit. If you’ve just started, better yet, so you don’t make mistakes like me.
Consistency produces creativity. There’s nothing worse than a boring news bulletin. Write down ideas from the competition newsletters or bloggers you like. Your newsletter does not have to be completely exclusive, but it must not be a copy of what was said on the blog the week before.
Last but not least, don’t forget to share your thoughts here in the comments and also share this with your friends.