This guide delves into the world of niche edits, exploring what they are, their benefits for SEO, and how they can elevate your online presence. We’ll also explore where to find the best niche edits services and strategies to maximize their impact.

What are Niche Edits?

Think of a big website that talks about the same things you do – it’s full of good info that the people you want to reach would love. Now, think about getting a link to your site put into one of their already written pieces. That’s what a niche edit is all about.

Niche edits mean working with the people who run those big sites to pop in a link that fits well into one of their articles, which also talks about stuff your good content covers. This smart link adding does two good things:

• Boosts Traffic: It pulls folks from the big site over to yours, spreading your name wider and bringing in the right kind of visitors.
• Enhances Credibility: A link from a reputable website within your niche signifies a vote of confidence in your content, boosting your website’s authority and trustworthiness in search engine algorithms.

Why are Best Niche Edits so Valuable for SEO?

Search sites, such as Google, use tricky math rules to list web pages. Links from other sites, which point back to one’s own site, are key in deciding these lists. Yet, some links matter more than others. This is where niche edits stand out:

• Relevance is Key: Niche edits make sure your link comes from a site that fits your specific topic. Google gives more weight to links from sites connected to your theme, as it hints that your content has more worth for the reader.
• Natural Acquisition: Unlike other ways to build links, niche edits are gained in a natural way. You give good stuff (your top-notch write-ups) to get a link back, which matches up with what search engines think is best.
• Link Juice Flow: When a site with big clout points back to you, it sends over “link power.” This is a way to talk about the SEO boost you get from the link. Niche tweaks from top sites in your area can really up your site’s chance to rank well.

Beyond Rankings: The Broader Benefits of Niche Edits Services

While improved SEO rankings undoubtedly play a vital role, niche edits offer additional benefits that contribute to a well-rounded online presence:

• Brand Recognition: When your website appears within a well-established platform through niche edits, it increases brand awareness among a relevant audience.
• Increased Credibility: Being referenced by a trusted website within your niche strengthens your reputation and positions you as a thought leader within your field.
• Targeted Audience Reach: Niche edits ensure your content reaches a highly targeted audience actively seeking information related to your niche. This translates to higher conversion rates and potential leads.
• Improved Content Quality: The process of acquiring niche edits often involves analyzing high-ranking content within your niche. This provides valuable insights that can help you refine and improve your own content strategy.

Where to Find the Best Niche Edits Services:

Investing in professional niche edits services can save you time and resources, ensuring you acquire high-quality, relevant backlinks from reputable websites. Here are some factors to consider when choosing a service:

• Reputation and Reviews: Look for established services with a proven track record and positive client reviews about their niche edits links.
• Target Nicheness: Don’t just stick to one place. Look for many kinds of good backlinks from many good sites in your area.
• Link Quality: Always check your links using SEO tools. Say no to any bad links that could hurt your search rank.
• Transparency and Control: Use niche edits with other SEO and content plans for a complete way to do things.

Strategies for Maximizing the Impact of Niche Edits:

To get the most out of your niche edit strategy, consider these additional tips:

• Great Content Rules: The most important part of good niche edits is top content. Make sure your site has helpful, clear, and interesting content that deserves a link.
• Diversification is Key: Don’t limit yourself to a single source. Aim for a diverse range of backlinks from high-quality websites throughout your niche.
• Monitor and Maintain: Regularly monitor your backlink profile using SEO tools. Disavow any low-quality links that might negatively impact your SEO.
• Combine with Other Strategies: Integrate niche edits with other SEO and content marketing strategies for a well-rounded approach.

Conclusion

Niche edits can really boost your place on the web and help you stand out in your field. By smartly getting links from related sites, you can pull in the right visitors, lift your spot in search ranks, and grow your brand’s strength.

Still, niche edits are just one bit of the whole game. Keep these points in mind:

• Content Rules: Great content that teaches, pleases, or fixes your audience’s needs is key to draw in readers and get those links. Aim for stuff that fits well with places you might get a niche edit.
• Staying the Course: Making a big impression online needs time and steady work. A good plan combines making stuff, being active on social media, fine-tuning for search engines, and keeping up with getting links like niche edits. Don’t lose heart if it starts slow – the rewards down the line are worth it.
• Evolving Landscape: Stay informed about the latest SEO trends and best practices. What works today might not work tomorrow. Regularly research and adapt your niche edits service strategy to stay ahead of the curve.

By using niche edits with other web marketing plans, you can create a lasting online image that pulls in your key crowd, makes your brand strong, and pushes steady growth.

Ready to Take Action?

Learn how to boost your work with niche edits, then do these things to begin:

1. Audit Your Content: Before seeking backlinks, ensure your website offers valuable content worthy of links. Analyze your existing content to identify potential gaps that could be filled with content ideal for buy niche edits links.
2. Find Good Sites: Look up top sites in your area that have stuff like yours where you can add more. Search for places that take guest writings or have a way to talk about working together on niche edits.
3. Plan How to Reach Out: Write strong emails that show why adding your link is good. Tell them how your work helps their readers and fits with what they’ve already got.
4. Keep Track and Study Results: Utilize SEO tools to monitor your backlink profile and track the impact of your niche edit strategy. Analyze which niche edits links are driving the most traffic and engagement to refine your approach.

Keep in mind, growing online takes time. Using niche edits well, along with other web marketing ways, can help you keep getting better online and reach your big business dreams.

The post How Niche Edits Services Can Elevate Your Online Presence? appeared first on Web Marketing Solutions.

For marketers, business strategists, and the burgeoning students of marketing, discerning the nuanced differences between marketing intelligence (MI) and marketing research (MR) is paramount. Consequently, aligning these distinct capabilities with organizational goals can lead to more informed decision-making, effective market positioning, and a sustainable competitive advantage.

The Foundation of Marketing Intelligence and Marketing Research

Before we dissect the dichotomy between marketing intelligence and marketing research, it is pivotal to establish their foundational definitions.

Marketing Intelligence (MI): MI is the process of collecting and analyzing data and transforming it into actionable insights. Its focus is not just on understanding the current state of a market but also on predicting future trends, opportunities, and threats.

Marketing Research (MR): MR is a systematic and objective process of gathering, analyzing, and interpreting information used for making marketing-related decisions. It involves less strategic forecasting and is more geared toward providing answers to specific questions.

The following exploration delineates these concepts further and unveils how they act as linchpins in shaping successful marketing strategies.

The Distinct Roles of Marketing Intelligence and Marketing Research

Marketing Intelligence: The Art of Strategic Forecasting

MI is the secret sauce behind the art of strategic forecasting. It involves gathering data from diverse sources, both internally and externally, to create a comprehensive view of market dynamics. Unlike MR, which often focuses on a particular problem, MI looks at the big picture, often including competitor analysis and industry trends, to inform high-level decision-making.

When should you lean on marketing intelligence? It shines when you aim to:

• Map long-term market potential
• Identify future opportunities
• Gauge the competitive landscape
• Anticipate market shifts

Marketing Research: Addressing Specific Queries

On the other hand, MR is akin to a precision tool in the marketing toolkit. It is deployed when there’s a particular question that requires an answer. This might range from customer preferences for a new product feature to the effectiveness of a specific marketing campaign.

MR’s focus domains include:

• Product testing and validation
• Consumer behavior understanding
• Campaign performance evaluation
• Pricing strategy feedback

In essence, while MI peers into the far distance, MR zooms in on the immediate vicinity to provide granular insights.

The Tactical Applications of Marketing Intelligence and Marketing Research

Strategic Decision Making with Marketing Intelligence

Companies leverage MI to make wide-ranging strategic decisions. This might entail entering new markets, developing futuristic products, or altering the course of their brand narrative to be in sync with societal shifts and technological advancements.

MI applications include:

• Evaluating geographic expansion opportunities
• Developing long-term branding strategies
• Forecasting market demand for product innovation
• Conducting scenario planning for potential market disruptions

MI, being more strategic, often requires a blend of qualitative and quantitative research methods and data sources, including market reports, financial data, and social listening tools.

Tactical Enhancements with Marketing Research

MR’s domain is more tactical and is primarily used to optimize existing strategies. For instance, an e-commerce company may use MR to refine its website user experience, leading to better conversion rates and higher customer satisfaction.

Specific tactical applications include:

• A/B testing to optimize website conversions
• Surveys to measure campaign effectiveness
• Focus groups to refine messaging and positioning
• Neuromarketing studies for in-depth consumer response analysis

MR often leverages a more focused group of participants or data sources, such as surveys, interviews, and observational studies, to answer specific marketing questions.

Unifying the Powers of Marketing Intelligence and Marketing Research

While MI and MR possess distinctive attributes, they are inherently interdependent. A robust marketing strategy often amalgamates the strategic foresight of MI with the precise insights offered by MR. Together, they create a powerful symbiosis.

Consider the example of a global tech company preparing to launch a cutting-edge smartphone in international markets. Marketing intelligence would survey geopolitical risks, cultural trends, and demand patterns to compute the most viable international roll-out strategies. On the other hand, marketing research might focus on the efficacy of different advertising channels in those markets, the social media sentiment toward the brand, or preferences for user interface designs.

In summary, while the roles of MI and MR differ, their shared end goal is driving business growth and maintaining market relevance. They are not antagonists but rather co-conspirators in the quest for marketing success.

Navigating the Nuances: Marketing Intelligence vs. Marketing Research – 5 Enlightening Insights

1. The Time Horizon Differentiator: Marketing Intelligence (MI) and Marketing Research (MR) can often be distinguished by their orientation towards time. MI is the time traveler of marketing, gazing into the future and bringing back insights about what lies ahead. It’s about trends, predictions, and the macro-environment. In contrast, MR is the meticulous archivist, focusing on the here and now. It provides a snapshot of the current state, digging deep into specifics and offering clarity on immediate issues.
2. Scope of Vision: Imagine MI as a satellite orbiting the earth, offering a bird’s-eye view of the market landscape. It encompasses a wide-angle perspective, capturing a broad spectrum of information, including competitor movements, economic trends, and technological advancements. On the flip side, MR functions like a high-resolution microscope, zeroing in on detailed and specific phenomena, such as consumer behavior towards a new product or the effectiveness of a marketing channel.
3. The Data Source Dichotomy: MI and MR differ markedly in terms of where they gather their intelligence. MI is like a seasoned gatherer, sourcing data from an eclectic mix of internal records, industry reports, news articles, and social media trends. It thrives on a diet of diverse information streams. MR, however, is the purposeful hunter, targeting specific data through tailored studies—surveys, focus groups, and experiments—to address predefined questions.
4. The Strategic vs. Tactical Divide: The roles of MI and MR can be likened to the positions within a royal court. MI is the king’s advisor, providing counsel on kingdom-wide strategies, focusing on long-term prosperity and security. MR, meanwhile, is the master of coin, concentrating on the treasury’s immediate efficiency and the realm’s current financial health. In business terms, MI informs broad, strategic decisions, while MR offers insights that lead to tactical, immediate action.
5. Interdependence for Comprehensive Insights: Despite their differences, MI and MR are not rival factions within the kingdom of marketing; they are allies. Their collaboration is akin to an orchestra where MI provides the sweeping melodies, setting the overall tone and direction, while MR adds the intricate harmonies and rhythms, enriching the composition with detail and depth. Together, they conduct a symphony of insights, enabling businesses to make decisions that are both visionary and informed.

In exploring these fascinating insights, it becomes evident that Marketing Intelligence and Marketing Research are not just complementary but essential to each other, weaving together a rich tapestry of data and insights that guide businesses towards informed decisions and strategic growth.

Conclusion: The Verdict on Value

The crux of the MI versus MR debate lies not in establishing a victor but in recognizing the distinct value propositions each brings to the marketing table. Where MI excels at painting the grand canvas of market dynamics, MR revels in the finer strokes that add depth to the marketing narrative.

For businesses seeking a competitive edge, the synergy between MI and MR is not only advisable but indispensable. In a world where data is power, harnessing the strengths of both these marketing powerhouses can lead to more informed decision-making, better-targeted strategies, and sustained growth.

Thus, the next time your marketing team debates the merits of MI and MR, remember that their effectiveness is not an either-or proposition but a “both-and” imperative for businesses looking to flourish in the tumultuous seas of the modern marketplace.

If you enjoyed this exploration of marketing intelligence and marketing research, I encourage you to continue honing your marketing acumen. Feel free to explore more about competitive analysis, data-driven marketing, and everything that shapes the contemporary marketing landscape.

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MPO Marketing — Decoding the Alphabet Soup

Multipo vs. Omnichannel: A Brief Comparison

Multipo and omnichannel are two distinct approaches in marketing. While omnichannel aims for a seamless customer experience across all channels, multichannel engages customers on various platforms without the same level of integration.

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The standout feature of MPO is the ‘P’ – personalization. While multichannel marketing offers touchpoints in different channels, MPO goes a step further to tailor each of these points to an individual, personal level, creating a more meaningful customer experience.

Why MPO Marketing Matters

In today’s data-driven era, customers expect tailored experiences. A business that fails to deliver personalization at scale risks falling behind its competitors. MPO marketing enables precisely this — personalized marketing initiatives spanning over multiple channels. By understanding customer behavior and preferences from their engagement across these channels, brands can create highly-targeted campaigns that resonate with their audience.

The Core Principles of Multichannel, Multipo Marketing

Understand Your Customer Journey

At the heart of MPO marketing is the deep comprehension of the customer’s path to purchase. This involves mapping out touchpoints and interactions across various channels. Whether it’s a social media post, an email newsletter, a website visit, or an in-store experience, each interaction is an opportunity to collect data and personalize the customer’s next move.

Data is the Holy Grail

MPO marketing is only as strong as the data that drives it. Marketers need robust data analytics tools to gather and interpret customer data from all channels. This data fuels the personalization engines and ensures that marketing efforts are well-informed and relevant.

Automation with a Personal Touch

Leveraging marketing automation tools is crucial in managing the complexity of MPO marketing. However, it’s essential to maintain the human element. Customers can tell when an interaction is purely automated, so the key is to strike a balance between scale and personal touch.

Measuring Success Across the Ecosystem

MPO marketing involves a web of touchpoints, making it necessary to measure success holistically. Traditional metrics like conversion rates and click-through rates remain important, but the complete picture of performance comes from understanding the impact of each channel on the whole.

Implementing MPO Marketing Strategies

Develop Consumer Profiles

Detailed consumer profiles based on actual behavioral data allow for hyper-personalized marketing efforts. These profiles should be as detailed as possible, considering demographics, past purchases, engagement history, and any additional relevant data.

Create a Consistent Brand Voice

In today’s multichannel landscape, maintaining a uniform yet flexible brand voice is crucial. Whether communicating on social media or through email campaigns, the core brand identity should always remain evident.

Offer an Integrated Shopping Experience

E-commerce and online selling play a significant role in MPO marketing. Ensure that the online shopping experience is integrated with in-store experiences, allowing for seamless transitions and a personalized experience regardless of the channel.

Leverage Advanced Personalization Technologies

Cutting-edge personalization technologies such as AI-driven content recommendations, dynamic content, and A/B testing tools empower marketers to deliver relevant experiences in real-time across multiple platforms.

Challenges and Pitfalls of MPO Marketing:

1. Overload and Overwhelm: Managing multiple channels and ensuring a consistent, personalized experience can be overwhelming. Marketers need robust systems and automation, but simplicity and focus are equally important.
2. Data Privacy and Transparency: In the era of increased data protection scrutiny, marketers must prioritize transparency and consumer trust. Clear communication about data collection practices and responsible data usage is essential.
3. Staying Ahead of the Curve: The digital landscape is ever-changing, and MPO marketing strategies must evolve accordingly. Continuous learning, adaptation, and staying informed about new trends and technologies are crucial.

Remember, successful MPO marketing requires a delicate balance between innovation and practicality. By addressing these challenges, marketers can navigate the complex landscape effectively and deliver exceptional results to their clients and customers.

The Future of MPO Marketing

Personalization Redefined

The future of MPO marketing lies in redefining what personalization means. It’s not just about addressing customers by their first name in an email; it’s about anticipating their needs before they even realize them.

Integration with AI and Machine Learning

Artificial intelligence and machine learning will play an increasingly significant role in MPO marketing. These technologies can process vast amounts of data to deliver dynamic experiences and predictions that were previously unimaginable.

Hyperlocal and Hyperpersonal

MPO marketing will continue to move towards hyperlocal and hyperpersonal experiences. With the help of geotargeting and advanced customer segmentation, brands can connect with their audience in their particular context and environment.

MPO Marketing Case Studies

The Retail Giant’s Multipo Journey

A leading retail brand successfully implemented MPO marketing by utilizing advanced CRM systems to integrate customer data from their website, app, and in-store interactions. This resulted in adaptive marketing content and personalized discounts delivered via streamlined channels, ultimately increasing customer retention and average order value.

Startup Sensation’s Multichannel Triumph

A burgeoning e-commerce startup used MPO marketing techniques to tailor its brand messaging and loyalty incentives to different customer segments across email, social media, and their mobile platform. By offering a consistent, personalized experience, they experienced rapid growth in customer engagement and sales conversions.

How to Get Started with MPO Marketing

Assess Your Current Marketing Strategy

Before making any drastic changes, assess where your current marketing strategy stands. Identify strengths, weaknesses, and areas where a multichannel, multipersonalization approach could make a significant impact.

Invest in the Right Tools and Technology

To succeed with MPO marketing, you need the right tools. Invest in CRM systems, data analytics tools, marketing automation platforms, and any other technologies that will help you collect, analyze, and leverage customer data.

Prioritize Training and Talent Development

The success of MPO marketing is as much about the people as it is about the technology. Invest in training and developing a marketing team that understands the principles of MPO and how to execute them effectively.

Start Small and Scale Up

Rather than overhauling your entire marketing approach overnight, start with a small segment of your audience or a specific channel. Use the insights gained to refine your approach before scaling up.

Navigating the E-Commerce Seas: Unleashing the Power of MPO Marketing

1. What Is MPO?

Marketplace Optimization (MPO) is the secret sauce that propels your products to stardom in the bustling online marketplaces like Amazon, Walmart, and eBay. It’s not just about slapping your wares on a digital shelf; it’s about orchestrating a symphony of data-driven strategies. Think of it as the backstage crew ensuring your product’s spotlight moment.

2. The Dance of Keywords

In the MPO ballroom, keywords waltz gracefully. These little troopers determine whether your product gets a standing ovation or a polite golf clap. By optimizing your product titles, descriptions, and backend keywords, you’re essentially choreographing a dazzling routine that catches the algorithm’s eye. Remember, it’s not just about pirouettes; it’s about relevancy and finesse.

3. The Enigma of Rankings

Picture this: a mystical algorithm cloaked in digital fog, deciding which products get the front-row seats. While we don’t have the exact recipe (it’s like Colonel Sanders’ secret herbs and spices), we suspect it involves a dash of product title, a sprinkle of reviews, and a pinch of product features. The higher your ranking, the closer you are to e-commerce stardom.

4. The Price Tango

Pricing isn’t just about numbers; it’s a sultry dance. MPO marketers waltz with pricing optimization, adjusting their moves based on market trends, competitor prices, and customer psychology. Too high, and you’re a wallflower; too low, and you risk being labeled “cheap.” Finding that sweet spot? That’s the cha-cha of success.

5. The Art of Conversion

Imagine your product as a charismatic storyteller at a crowded party. It needs to captivate, engage, and leave a lasting impression. MPO marketing isn’t just about clicks; it’s about conversions. A compelling product description, enticing images, and persuasive bullet points—these are your storytelling tools. When customers hit that “Add to Cart” button, you’ve nailed the grand finale.

Unlocking Success with MPO Marketing

In today’s competitive landscape, where choices abound and expectations soar, MPO marketing emerges as a beacon for brands seeking differentiation and genuine connections. By harnessing personalized strategies across various channels, businesses can curate experiences that resonate deeply. The secret sauce lies in MPO’s agility: it listens, learns, and adapts in real time. As you embark on your MPO marketing journey, remember that impactful interactions are those that feel tailor-made for each individual and that’s precisely what MPO marketing delivers.

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Setting the Stage: Why Outsource at All?

Outsourcing has transcended its origin as a cost-saving tactic to become a strategic tool in the corporate arsenal. It’s the art of focusing on your core competencies, leveraging external expertise, and all the while maintaining a cost-effective operational model. The paradox of outsourcing is that while it seems like ‘giving away,’ it also means ‘gaining more.’ The familiar adage ‘two heads are better than one’ holds true, especially in the bustling realm of digital marketing.

Understanding the Jargon

Before we forge ahead, it’s vital to demystify the word ‘outsourcing.’ It’s not just a corporate buzzword; it’s a process whereby a company contracts tasks outside its primary business functions to other specialized entities.

The Benefits of Strategic Delegation

Delegating the responsibilities of your digital marketing efforts brings a multitude of advantages. Here’s a closer look at why businesses—big and small—are choosing to enlist the aid of external marketing firms.

1. Cost Efficiency Balanced with Expertise

One of the most compelling reasons to outsource is cost efficiency. With an external team handling your marketing, you sidestep the need to invest in costly overheads, such as hiring full-time staff or maintaining in-house systems and support. A marketing agency operates as a streamlined machine—battle-tested and armed with cutting-edge tools that might otherwise blow a hole through your budget if purchased independently.

On expertise, marketing agencies focus purely on marketing. They eat, breathe, and dream strategies, analytics, and campaigns all day, every day. This specialization means they are on the pulse of the latest trends, technologies, and tactics. When you outsource, you’re essentially plugging into a brain trust that’s constantly evolving, ensuring your marketing efforts are always one step ahead.

2. Scalability in Execution

When you’re looking to run campaigns, host events, or execute any marketing project, scalability is critical. It’s the ability to expand or shrink your operations quickly in response to any change, demand, or crisis. A dedicated marketing agency is designed for this very purpose. They can turn the dial up for a burst of acceleration on a product launch, and just as smoothly reduce activity after the campaign’s success has been firmly established.

3. A Fresh Set of Eyes and Ideas

In-house teams can sometimes suffer from ‘bunker vision,’ where their ideas and strategies are inadvertently shaped by their immediate surroundings. An external marketing agency brings in diversity—diverse experiences, viewpoints, and methodologies. This fresh perspective often breeds innovation and can be the differentiator that sets your campaign apart from the competition.

4. Keeping Up with the Digital Darwinism

The digital realm evolves at breakneck speed, with trends and tools turning obsolete almost as quickly as they emerge. Staying current requires continuous learning and adaptability. An outsourced team is inclined to keep pace with this rhythm. They invest heavily in professional development, ensuring that their team is always at the vanguard. By extension, your business reaps the rewards of the latest digital strategies without having to divert your own resources to this continual learning curve.

5. Strong Analytics and ROIs

Data is the pulse of digital marketing. It informs, augments, and sometimes dictates the direction of your strategies. Analytics tools are expensive, and understanding the data they produce is an expertise in itself. Professional marketing agencies are well-versed in data analysis; they don’t just collect data but extrapolate actionable insights. This focus on the return on investment (ROI) means that every dollar spent on marketing is underlined by concrete metrics, revealing its effectiveness and accountability.

6. Consistency and Quality Control

Outsourced digital marketing provides the twin benefits of consistency and quality control. Agencies have set processes and systems in place that have proven to be successful across different industries. They have quality assurance measures that ensure that your brand standards are maintained across all marketing platforms and materials.

7. Operational Foresight and Flexibility

Outsourcing marketing functions also offer operational foresight. An experienced marketing agency has likely worked with various businesses across different markets and has honed the ability to foresee trends and plan for eventualities. This foresight can be invaluable in constructing long-term, strategic marketing campaigns.

8. Focus on Core Business Functions

Ultimately, digital marketing is part of a larger business ecosystem. By outsourcing your marketing efforts, you are able to focus on your core business functions. This is pivotal for small and medium-sized enterprises (SMEs) where a lean, focused approach can be the difference between survival and success.

But What About the Downsides?

It would be remiss to discuss outsourcing without addressing its potential pitfalls. At times, the loss of control over certain aspects of your marketing efforts can be a sticking point for some businesses. Trusting an external entity with your brand’s reputation and messaging can be a daunting prospect. This where due diligence is your ally. Compelled by those downsides, businesses often approach the outsourcing of marketing with a rigorous selection process for potential partners. This process helps in not just choosing skillful hands but in forging a reliable synergy.

Navigating the Outsourcing Process

The success of outsourcing your digital marketing hinges on how well the process is navigated. Alignment of goals and expectations, clearly defined roles, regular communication, and an integrated approach to operations are the pillars upon which a fruitful partnership stands.

1. Establish a Crystal-clear Brief

At the onset of your partnership, it’s critical to communicate your vision, goals, and any non-negotiable aspects of your marketing strategy. The more detailed your brief, the more focused the agency can be in aligning their efforts with your desired outcomes.

2. Set Measurable Milestones

Tangible milestones help track the progress of your marketing efforts. It brings accountability to both you and the agency, fostering a sense of partnership and shared success.

3. Foster Open Communication

Create a culture of open dialogue where ideas, feedback, and concerns can be freely exchanged. Regular meetings and progress updates are essential in maintaining a well-informed, nimble campaign strategy.

Case Studies and Insights

To anchor the theoretical advantages of outsourcing, it’s beneficial to dissect real-world case studies as practical proof points.

A Tale of Two Strategies

Two businesses, similar in their products but divergent in their marketing approaches, sought to elevate their online presence. Business A, opting for an in-house strategy, found the continuous cost escalation of staying up-to-date with digital marketing tools and platforms to be a significant overhead. Business B, however, chose to outsource, leading to a collaborative social media campaign that saw a substantial rise in online engagement without the added internal burden.

The Innovative Leap

Startup X, with limited manpower and a pressing need to create brand awareness, turned to an external marketing firm. This collaboration led to an innovative content marketing strategy that leveraged influencer partnerships, propelling their brand into the forefront of their industry’s online conversation without necessitating an internal learning curve.

Final Thoughts

Digital marketing is the highway on which businesses travel in the 21st century. The decision to outsource is not just a question of how, but why—why to endure the complex road alone when there are unique benefits to be gleaned from collective travel. The benefits outline a story of agility and expertise that could very well script the success narrative for your business.

Outsourcing is not a cop-out, but a cogent business maneuver, harnessing external forces to fuel internal growth. It’s a strategic shift that is increasingly becoming a norm in the digital age. Find the right partner, align your strategies, and watch as the multifaceted advantages of this approach elevate your marketing campaigns from mere presence to profound influence.

The post The Strategic Drive: Unveiling the Benefits of Outsourcing Digital Marketing appeared first on Web Marketing Solutions.

Enter the world of digital marketing scams – a concerning reality targeting the uninformed, trusting, and hopeful. Deceptive job postings and complex pyramid schemes are just the beginning of a growing list of fraudulent practices. This comprehensive guide aims to illuminate the darker side of the marketing realm, providing essential insights to protect your business and uphold your reputation.

Recognizing the Telltale Signs

The Vague Promise

One of the most common red flags in digital marketing scams is the offer that appears too good to be true. If a potential client or employer can’t provide crystal-clear details about what they’re offering or how, proceed with caution. A vague promise of “tripling your revenue in six months” without a detailed strategy is more likely to end in disappointment than success.

Exorbitant Fees for “Exclusive” Services

Services that claim to be exclusive, with a hefty price tag to match, can often be little more than membership in a scheme. High-pressure sales tactics that demand immediate investment for the promise of reserved spots or top-tier services should raise alarm bells.

No Tangible Proof

Any reputable marketing service should have a portfolio or tangible proof of their success. Consistently being unable to provide case studies, testimonials, or other data demonstrating past wins can be a strong indicator of a scam.

Pyramid Schemes Disguised as Digital Marketing

Pyramid schemes have long been a common type of fraud, and the digital era has simply given them a new stage to perform on. In digital marketing pyramid schemes, the focus is typically on recruitment, with participants paying to join a program that offers rewards for signing up new members rather than selling actual products or services.

Identifying Pyramid Structures

The key to spotting a pyramid scheme is to recognize its structure, which often involves an individual at the top who profits from the payments of those they’ve recruited, who in turn need to recruit others for any payout. This inherent imbalance of recruitment over product sales can quickly lead to a collapsed model where only the top levels profit.

Legal Implications

Many pyramid schemes are actually illegal, as they violate laws against fraudulent practices. Individuals who participate in them, knowingly or not, can face severe consequences. Being aware of the legal implications can help marketers steer clear of these deceptive tactics.

The Job Scam Dilemma

For aspiring digital marketers, the job market can be daunting. The promise of well-paying, flexible positions has led many to jump at opportunities that seem the perfect fit, only to be sorely disappointed.

Recognizing Bogus Job Postings

Bogus job postings for digital marketing roles often demonstrate a lack of professionalism in their content and the hiring process. Grammatical errors, misspelled company names, and non-standard email addresses are major warning signs.

Unreasonable Job Requirements

Another clue that a job posting might be a scam is the list of job requirements that seems disproportionate to the offered salary or junior level of the position. When posts demand proficiency in an unusually large number of digital marketing skills, it could indicate a scam.

Payment for Job Leads

No legitimate job should require payment to learn about job leads or require you to pay for training materials. This is a significant red flag that the employer may just be out to collect fees without actually providing employment.

Marketing Seminar Scams

In the industry’s drive for continuous learning, marketing seminars have boomed in popularity. Yet, within this educational array, scams often lurk, promising education and success for a steep price but delivering neither.

The High-Cost, Low-Value Seminar

Be wary of marketing seminars that come with a significant fee but fail to provide any actionable knowledge or insights. Often, these “courses” recycle generic information that can readily be found for free online.

The Pressure to Buy More

Attendees at these seminars may find themselves under pressure to purchase additional services, such as exclusive marketing packages or “mastermind” groups, that promise insider knowledge for a premium price.

Social Media Scams

With the meteoric rise of social media, new avenues for fraud have emerged, capitalizing on the platform’s reach and influence.

The Fake Follower Fiasco

Many self-proclaimed digital marketers on Instagram and other platforms build their credibility on the number of followers they claim, but these can often be bought, offering no real engagement or value.

False Advertising

Businesses looking to new marketing avenues may be drawn in by false advertising, often on social media, promising huge returns for minimal investment. These ads typically lead to non-existent products or services, or ones that don’t deliver on their promises.

Protecting Yourself and Your Business

Due Diligence

Before engaging in any marketing service, do your homework. Google the company or individual, look for reviews, and dig into their history. A lack of online presence or a history of negative feedback is a good reason to reconsider.

Legal Protection

Understanding the laws and regulations that govern marketing practices can arm you with the knowledge to identify and potentially avoid scams. Be aware of your rights and the routes to recourse if you find yourself the victim of fraud.

5 Intriguing Insights Into the World of Digital Marketing Scams

In the ever-evolving landscape of digital marketing, a shadowy underworld of scams perpetually adapts to new technologies and tactics. Below, we delve into five compelling insights that illuminate the complexity and cunning nature of these fraudulent practices:

1. Psychological Triggers in Digital Marketing Scams: Scammers prey on basic human emotions, leveraging fear, greed, and the need for belonging. The urgency induced by “limited-time offers” often compels individuals to make impulsive decisions without proper due diligence.
2. AI: The Scammer’s New Playground: Artificial Intelligence (AI) has become the scammers’ secret weapon. With AI advancements, they can create more convincing fake profiles, websites, and even lifelike voice recordings. This technology allows scams to scale up, reaching a broader audience with personalized messages at minimal cost.
3. Exploiting Trusted Platforms: Scammers no longer rely solely on suspicious emails. They infiltrate social media and professional networking sites, capitalizing on the familiar interfaces and perceived security. Users are lulled into a false sense of safety, unaware of the lurking danger.
4. Globalization Knows No Bounds: Digital marketing scams transcend geographical boundaries. Scammers target individuals and companies worldwide, leveraging translation services and local knowledge to tailor their approach. Detection and regulation become increasingly complex in this globalized landscape.
5. Regulation Struggles to Keep Pace: As digital marketing techniques evolve, so do scam methods. Unfortunately, regulatory bodies move at a slower pace, resulting in a regulatory gap. New scams flourish before legal frameworks catch up, emphasizing the need for ongoing education and vigilance.

Continuous Learning

The best defense against scams is knowledge. Stay informed on the latest developments in the digital marketing field, and encourage your team to do the same. The more you know, the more adept you’ll be at spotting and steering clear of scams like these.

In conclusion, while the digital marketing world is full of potential and promise, it’s important to tread carefully. By staying alert and informed, marketers can protect themselves and their businesses from the dangers of scams and fraud, and continue to thrive in the dynamic world of digital marketing.

The post Unveiling the Curtain: The Unsettling Reality of Digital Marketing Scams appeared first on Web Marketing Solutions.

In a previous article here, we talked about the top 10 best CPM ad networks, this time we’re going to cover the top 10 best CPA networks for publishers, so let’s get started.

First of all, let’s cover the basics…

What are CPA Networks?

When we talk about displaying ads on a website, there are different type of ads that you can display. We have what’s called display ads which are the most common banners you usually see on the site’s header, sidebar or even within the content.

We also have popups, pop-under and some mobile-optimized ads such as interstitial or drag-down ads.

The terms CPM, CPC, and CPA make reference to the most common types, but in this case, they are being classified based on the way in which the advertisers pay the publishers who post the ads in their site.

Let’s take a look…

CPC or cost per click:

CPC ad networks are entirely based on the number of clicks that you receive on each ad unit that you place on your site, and the average cost per click (CPC) can fluctuate depending on the country or the content of your site.

For these particular type of ads, the advertisers pay an amount ranging from a few cents to a few dollars only when the users click on the ads. No clicks, no payment, no money for you.

CPA or cost per action:

CPA ads go beyond a simple click, it also requires a certain action to be completed by the user when they arrive at the advertiser’s page, either subscribing to a list, downloading a software, purchasing a product, etc. …

In this particular model, the advertiser only pays when the action takes place and usually CPA networks pay better than just several tens of dollars.

CPA ads are mostly used in affiliate marketing.

CPM or Cost per Mile:

CPM ad networks basically work based on every one thousand impressions of an advertisement. They usually have an average cost per 1000 impressions based on the country, this is known as the eCPM.

For example, if an advertiser pays you $10 per every 1.000 impressions and that ad is displayed on your site 100.000 times, you’ll be earning $1.000.

That’s not very complicated, right?

Now, let’s talk about the actual reason why you’re reading this article today. You want to know what are the best CPA networks to make money in this 2018.

Just before we get started. We’re going to talk about the top 10 best CPA networks based publisher’s reviews, but the specific order in which actually mention any of these networks doesn’t mean anything in particular as to which one is best.

These are the Top 10 Best CPA Networks (Based on Publisher’s review):

1. Clickbooth

Clickbooth is one of the most popular and fastest growing CPA Network. This company was founded in 2002 and it’s also known as one of the oldest companies in the CPA industry.

In my personal opinion, this is one of the most reputed CPA Affiliate Networks in the market.

This network provides a whole range of products and services. They have many advertisers in different categories. Clickbooth pays around almost $ 100M a year to their affiliates.

Clickbooth is actually one of the most popular CPA Affiliate Network among affiliate marketers.

• Minimum payment threshold: $50
• Payments are made on a Net-15 basis, every week. 
• Payment options: Check, PayPal, Wire transfer, ACH (Direct Deposit)

The one thing I don’t like about Clickbooth is that they make it very difficult when it comes to approving new sites, but it’s still a great CPA network to work with.

2. Max Bounty

This CPA network has been on the market since 2004. They have actually survived the test of time to become now one of the best-reputed companies in the industry.

MaxBounty is known as one of the most popular CPA Affiliate Network in the industry, they have an amazing dashboard and offer highly converting offers with great landing pages.

One of the things you can expect from this company is some of the highest paying affiliate programs. They also offer great support to their affiliate partners with their team of affiliate managers.

• Minimum payment threshold: $50
• Payments are made on a Net-15 basis, every week. 
• Payment options: Check, PayPal, Wire transfer, Payoneer, ACH (Direct Deposit).

3. PeerFly

Peerfly is definitely one of the best CPA networks in the market. PeerFly was launched in January 2009, they have since then become one of the fastest growing CPA Affiliate Network in the world.

This company offers its publishers an amazing dashboard, plenty of offers to chose from, great support their team. Publishers can find offers of almost every niche in this CPA network.

Although they have not been on the market for so long, they already have around 40,000 publishers across 165 countries around the world, as I mentioned before this one of the fastest growing CPA Affiliate Network in the world.

• Minimum payment threshold: $50
• They offer multiple payment frequency options: Net-30, Net-15 and Net-7 basis, Bi-weekly, Weekly, Daily.
• Payment options: Check, PayPal, Wire transfer, Payoneer, ACH (Direct Deposit).

4. Click Dealer

ClickDealer is a very popular CPA network. They offer great support from their team of affiliate managers, as well as many different offers with great payouts.

This one is a comparatively new network, but it has been growing very fast, that’s why I consider it one of the best CPA networks in the world at the present time.

This network is very active in the affiliate events that are taking place around the world. You can also expect to receive your payments on time when working with them.

• Minimum payment threshold: $50
• Payments are made every week, Bi-weekly, and also Monthly.
• Payment options: Wire deposit, Payoneer, PayPal, Paxum, Check, WebMoney

5. CPA Lead

CPA Lead is a pretty new CPA affiliate Network, they’ve just started in 2006 but they have quickly grown to become one of the most successful and widely popular CPA Affiliate Network.

You plenty of benefits when working with CPA Lead including a wide selection of offers and campaigns, excellent support, some of the highest payouts, wide range of products and services, and many other advantages.

Something I really like about this network is that they pay every week and offer different payment methods. Another great thing is that you can also monetize mobile apps via this network.

• Minimum payment threshold: $50
• Payments are made on Net-30 and Net-15 basis, Weekly, Early Payment (based on request)
• Payment options: Check, PayPal, Wire transfer, Payoneer, ACH (Direct Deposit)

6. W4

W4 is also a very young CPA network, they claim to have come to the affiliate network industry in order to provide a higher level of performance.

They offer an advanced and very dependable technology to their publishers and advertisers. You can expect to get a wide range of affiliate programs to promote and many different offers in various categories.

W4 is considered to be one of the most dependable CPA Affiliate Networks, they base their business on campaign optimization, transparency, and quality affiliates, always following the best practices in CPA Affiliate Marketing.

This Network already has an extensive list of partners and publishers who are earning huge revenues by working with their various affiliate programs.

• Minimum payment threshold: $50
• Payments are made every month, bi-weekly, and also weekly.
• Payment options: Check, Wire transfer, and ACH.

7. Matomy Media Group

Matomy is another strong CPA network that provides multiple promotion options such as mobile, video, Email, Social, Domain parking and so more.

This company was founded in 2007, they have quickly become a global performance-based CPA Network that specializes in multichannel marketing. They are based in Israel’s and for several years they’ve been helping publishers and affiliates to create value from their traffic.

Matomy was featured as the best CPA Network in 2013. They come with top and varied offers in multiple categories, excellent support from the account managers team.

• Minimum payment threshold: $50
• Payments are made on a Net-30 basis, Evry week.
• Accepted payment methods: Check, PayPal, Wire

8. Crak Revenue

CrakRevenue is mostly CPA Affiliate Network to monetize adult content, they also have different offers to monetize other types of content, and their offers have some of the highest rates in the market.

Their offers have been already tested and optimized for conversions. CrackRevenue is definitely one of the best CPA networks in the world, they provide premium offers in several markets such as Dating, VOD, Webcams, etc.

You can expect some of the best payouts in the industry. They also provide publishers with advanced tools to check stats about your traffic and conversions.

They also offer geo-targeting in order to allow you to get the best converting offers available from each region. Its exclusive Geo-Matic ad tool automatically displays the best offers based on the geo-location and market of your visitors.

• Minimum payment threshold is $100
• Payments are made on a Net-30 basis.
• Available payment options are only Paxum and Wire deposit. 

9. MUNDO Media

Mundo Media is another popular CPA network, they have some amazing offers for their publishers. This is a performance-based CPA advertising network that delivers excellent results for their partners, it’s very easy to work with and provides highly profitable revenue streams for their Publishers.

Mundo Media is one of the world’s leading digital performance-based advertising companies. Their mission is to deliver unmatched results to their advertisers and Publishers.

This particular CPA network offers a perfect combination of advanced analytic tools to obtain data-driven information and also track high converting CPA offers. This company is also a very active participant in all affiliate events in the US and the rest of the world.

• Minimum payment threshold: $100
• Payments are made every month or every week.  
• Available Payment options: Check, Wire deposit, ACH

10. AdWork Media

Adwork Media is a CPA Affiliate Network with a global reach, this one is also one of my favorite CPA networks and I’m going to explain to you why.

Adwork Media always provides different types of high paying offers, therefore you’ll always have highly profitable offers to promote and make money.

They offer real-time reports on their dashboard, they give you everything you need, as a publisher so that you can keep track of your offers and revenue very easily.

Adwork Media have their own tracker that you can use in order to get valuable data such as the browser, device, location etc. of your converted traffic.

There are other premium trackers available that perform better, but they give you a free one that performs very well already.

• Minimum payment threshold: $35
• Payments are made in a Weekly, Bi-weekly, and Monthly basis. 
• Available payment options: Check, Wire deposit, PayPal, Payoneer, AlertPay/Payza, Western Union, ACH (Direct Deposit) 

Bonus:

In addition to my 10 best CPA networks based on publishers reviews, I also want to share two other networks that are also among my favorite CPA networks. I really like these companies so much that I just didn’t want to leave them out.

Mobidea

Mobidea is one of the first networks I worked with since I started my blogging career. This network is a super powerful income generator when it comes to mobile traffic.

They have hundreds of high-end mobile optimized CPA offers which offer some of the highest payouts I’ve seen in the market. I’m talking about $25 – $30 and goes even higher and higher.

With that being said, if you have a lot of traffic from mobile devices then you should definitely sign up for this incredible CPA marketing network.

• Minimum payment threshold: €100 (Euro)
• Payments are made every day, as long as you’ve reached the €100 threshold.
• Available payment options: Wire Transfer, ePayments, Payoneer, Payza, Paxum

Admitad

Admitad is a very young, but successful and fast-growing CPA Affiliate Network, they started operating in 2010. They are a CPA Affiliate Network based in Germany but they also hold seven other offices across the globe.

In only 8 years, this company has developed a huge affiliate network with more than 540,000 active publishers. Their campaigns include offers such as  E-commerce, online games, mobile, and services.

The reason why I wanted to include this network in my list of best CPA networks, is just because they offer a very easy signup process for new publishers, but at the same time they also give you a very user-friendly interface and great CPA offers that you can make money from.

Admitad offers an excellent support team, they even assign a dedicated account manager for each publisher, which is great. They offer weekly payments through Paypal, Wire Transfer, and other popular payment options.

The post Top 10 Best CPA Networks 2018 (Best CPA Networks for Publishers) appeared first on Web Marketing Solutions.

Here in Web SEO Marketers, we like to talk about all different ways to make money online. In other articles, we’ve talked about how to earn money with Google Adsense, which is a CPC advertising network and it’s also one of the most popular ways to make money online.

We also have another article in which we’ve covered everything you need to know about how to make money with a blog, this is a full guide in which I’ll show you all the steps you need to know, from the point in which you start a blog and then start monetizing.

Today we are going to talk about the best CPM Ad Networks, but right before we do that, I think is good for us to go ahead and take care of some important concepts in order to make sure that we fully understand what’s being said here.

Let’s jump right in… 

When it comes to placing ads on your blog or website, there are different types of ads that you can choose from. The terms CPM, CPC, and CPA make reference to the most common types of ads that you’ll find out there.

CPC or cost per click

CPC ad networks are entirely based on the number of clicks that you receive on each advertisement unit that you place on your site, and the average cost per click (CPC) can fluctuate depending on the country or the content of your site.

For these particular type of ads, the advertisers pay an amount ranging from a few cents to a few dollars only when the users click on the ads. No clicks, no payment, no money for you.

CPA or cost per action

CPA ads go beyond a simple click, it also requires a certain action to be completed by the user when they arrive at the advertiser’s page, either subscribing to a list, downloading a software, purchasing a product, etc. …

In this particular model, the advertiser only pays when the action takes place and usually CPA networks pay better than just several tens of dollars.

CPA ads are mostly used in affiliate marketing.

CPM or Cost per Mile

CPM advertising networks basically work based on every one thousand impressions of an advertisement. They usually have an average cost per 1000 impressions based on the country, this is known as the eCPM.

For example, if an advertiser pays you $10 per every 1.000 impressions and that ad is displayed on your site 100.000 times, you’ll be earning $1.000.

That’s very easy right?? 

Now is time to go ahead and talk about the actual reason why you are reading this article. I know you came here because you want to know what are the best CPM ad networks for you to make money from your blog or website.

Here I’m going to show you the best 10 CPM ad networks based on publishers reviews and also some of these programs have been personally tested by me, as I’ve worked with them in the past.

Note: The specific order in which I mention these programs here doesn’t mean anything in particular.

Let’s get right into it… 

Best CPM Ad Networks 2018:

1. Propeller Ads

If you like popunder and popup ads as well as mobile ads like interstitial and dialog boxes, this is a great CPM network for you to try out.

Propeller Ads is a very popular CPM ad network among bloggers and website owners. You can get an eCPM from US$1.00 up to US$10.00 depending on where your visitors are coming from, if you have high traffic from the USA then you can expect to earn a lot of money with propeller ads without making a big effort.

The most common types of websites in which I’ve seen propeller ads are download sites, music, and video streaming websites.

They follow the Net30 payment policy, same as AdSense (they take up to 30 days to process your payment). The minimum payment amount is us$100 and you can receive your payments through Payoneer, Paypal and wire transfer.

Pros: 

-Easy to join and implement.

-Instant Approval.

-Real-time reporting (which is something that I personally love).

-They offer publishers an 80:20 benefits ratio.

-They have all popular sizes & types for their ad units.

-They also offer an ad blocker.

Cons:

-These ads tend to be a little disturbing since popunder and popups are the ones that work best, although most users actually feel annoyed by any kind of ads. I do encourage to go for it if you want to get some good money from this network.

-Also if you use Facebook ads to drive traffic to your site, using propeller ads might be a little bit dangerous.

Overall, this a great network for publishers and bloggers, you can make a lot of money from it.

2. Chitika

Chitika is also a very popular CPM ad network among publishers, they’ve also been around for a long time. They also offer a good variety high-quality ads that can even be compared with Adsense and they have ads available for niches.

This is one of the ad networks I’ve used myself and I can tell you it works better when you get traffic from search engines, however, it does give you good results with traffic from social networks too. Especially if you have a small site with not so much traffic, this is a premium ad network that can give you some good monetization.

Many publishers consider Chitika as one of the highest paying advertisement programs, as they display targeted advertisements like Google Adsense. You can expect to have good earnings using Chitika, they use the Net30 payment system and you can get paid through Payoneer, Paypal or Check.

Pros:

-Low requirements for approval. No need for high traffic.

-Minimum payout of US$10 via Paypal and US$50 by check.

-Can be used along with AdSense.

-Different ads types including mobile ads.

Cons:

-Doesn’t have a real-time dashboard report.

-Display ads mostly on search engine traffic

In general, Chitika is a very reliable CPM ad network and I’ve seen myself making us$1,000/mo with viral sites and its ads, so I encourage you to give it a shot and see if you like it.

 3. Media.net

Media.net is a contextual Advertising Network which runs the Yahoo! and Bing contextual ad platform and guarantees high quality and also high paying ads for publishers. So it’s well known as one of the best alternatives to Google Adsense.

Since contextual ads perform better than any other types of ads (direct ads), you can expect to have high revenue from this advertising network. Media.net is mainly targeted to small and large Bloggers who produce quality content, so even if you have a small blog with low traffic, as long as you have quality content you won’t have any problem getting approved.

Some of the requirements to be approved for Media.net are the following: 

-Content must be in English.

-Content must be unique, original.

-The website must not have excessive advertising.

-Not to have any adults content.

Pros: 

-Contextual advertisements.

-High performance and revenue.

-Multiple ads size available.

-An assigned account manager who helps you optimize your ads.

-Clean and easy to use reporting system.

Cons: 

-Only accepts websites in English.

-Does not accept websites that contain forums, discussion boards, chat rooms, etc.

Payments from this ad network are made on a Net30 basis with a minimum threshold of US$100. Payment methods available are wire transfer or PayPal.

4. Adsterra

Adsterra is a pretty new CPM ad network, they’ve just been established in 2013. They have been able to quickly grow in popularity thanks to their unique approach in terms of ad formats and how they make sure to deliver quality service. Adsterra has quickly become one of the fastest growing and expanding ad networks.

This network was initially launched in Scotland and is now expanding all around the globe. Adsterra is currently serving more than 10 billion unique impressions every month.

Adsterra specializes in displaying unique and innovative advertising units and combine those with smart ways to monetize for both, desktop and mobile devices.

The main types of ad units they currently offer are CPA, CPC, and CPM but the ones that actually perform better are the pop-under ads.

This is one of the few CPM ad networks that I recommend myself, because of the results I’ve gotten with them in the past. I’ve been able to see eCPM as low as US$0.55 and as high as US$15, again this will depend on what countries your visitors are coming from.

Pros: 

-No need to have high traffic volume to be approved.

-Approval is done within 48 hours.

-High CPM rates even for commonly low countries.

-Assigned Account Manager.

-Great support via email or Skype.

-Real-time reporting system.

-Payments are processed every 15 days.

-5% commissions for publishers that you’ve referred.

Cons:

-Some ads might look spammy.

-Some countries might have a very low CPM rate.

The minimum payment threshold is US$100 and the payments can be received via Paypal, Wire Transfer, Paiza, and Paxum. Payment is submitted every 15 days, which is something that I really like because you can get paid twice per month.

Overall, Adsterra is a very solid CPM ad network, I still use their ads in some of my Spanish health sites and also fashion sites because is just very easy to work with them. The support offered to publishers is very good.

5. Conversant Media

Conversant Media, formerly known as ValueClick Media, is a large advertising network that has been around for a while, so they’re pretty much known by everybody.  They are very close to Google AdSense and Media.net in terms of quality.

Besides being a display ad network, Conversant Media also owns CJ Affiliate (formerly known as Commission Junction), which is also one of the most popular affiliate marketplaces among online marketers. So that tells you how reputed and legit this brand is.

Although Conversant specializes in monetization of mobile traffic and mobile apps, they offer pretty much all kinds of solutions available in terms of ad units. They offer PPC and CPM ads for publishers and they don’t have very high requirements as long as you have a high-quality site.

Pros: 

-No need to have high traffic (3000 monthly visitors is the minimum required).

-They have advertisements from some big brands.

-Very competitive performance.

-Minimum payment threshold of US$25

Cons:

-Only accept websites in English.

-They might display some low quality, or spammy-looking, ads.

They offer payments by Check, Direct Deposit and PayPal using the Net60 payment system, but payments are usually made within 25 days.

Overall, Conversant Media is a solid CMP ad network that offers monetization options for websites or blogs of any size. Their ads perform well, but I wouldn’t recommend it as a primary ad network unless you’ve been banned from Google Adsense or Media.net which can definitely offer more revenue. They work very well to complement Adsense or Media.net.

6. RevenueHits

RevenueHits is an advertising company based in Israel, they established their business in 2008 with a whole team of financial experts, online marketers and other experienced professionals in different fields.

They serve more than two billion impressions daily on publishers sites using a technology that scans millions of online ads and analyzes publisher performance. Their algorithm promises to optimize your earnings by always finding the best offers to be displayed on your site.

Note: I’ve personally worked with this CPM ad network and it has worked very well for me and other colleagues, that’s why I also consider it to be a very good alternative to Google Adsense.

I’ve seen eCPM as high as US$50 with this network and as low as US$0.50, but that will depend on where your traffic comes from and also the type of ads you’re using, they do have a large variety.

Pros:  

-There’s no minimum traffic required.

-Supports all languages.

-Minimum payment of US$20.

-All types of ad units and sizes available.

-Assigned Personal Account Manager.

-Responsive support via email.

Cons: 

-Some ads might look a little intrusive or spammy.

As mentioned before, the minimum payment threshold for this network is US$20 and it can be received through Paypal and Payoneer. 

Overall, RevenueHits is a very competitive ad network and is one of the few competitors to AdSense. If you have a blog or website and you’re looking for a new way to increase your revenue, I do recommend to try this network.

7. AdCash

Adcash is another great CPM ad network that has been around for a while ( they’ve been in the business since 2007) and they’ve also been working on improving their algorithms for several years.

This is a company based in Estonia, working with publishers and advertisers around the world, they are very focused towards entertainment and gaming content.

Adcash makes use of a dynamic CPM optimization system to keep a relevant ad inventory to your likely traffic, but they also offer the option of manually controlling the ads that are being served on your site. This choice is a departure for some in the realm monetizing content through ads and can help give the publisher more control for better chances of conversion.

They have display ads with offers for CPM, CPC, CPA monetization programs with many ad sizes available.

Pros: 

-Fast approval.

-No minimum traffic required.

-Supports different languages.

-Personal Account Manager.

-Easy to Contact Support.

-Allows manually control your ads.

-Multiple payment methods available.

Cons:

-High minimum payment threshold.

Payments are processed on a Net30 basis and the available payment methods are PayPal, Skrill, Web money, Payoneer, Wire Transfer. The minimum payment threshold is EU$100.00, it seems like they process all payments in this currency.

Although I haven’t had the chance to work with this network myself, I’ve already seen very positive reviews on other respected sites. This is also a solid ad network that you can try in 2018 if you are trying to increase your blog’s revenue.

8. Exponential

Formerly known as Tribal Fusion, Exponential is one of the oldest CPM ad networks out there. A great thing about this ad network is the high quality of the CPM ads, they are indeed one of the best networks in the advertising industry.

They offer high impact ads such as Rising Star ad formats and pre-roll ads with 55% of revenue going to their publishers. The downside with this ad network is the fact that they require a minimum of 500,000 unique visitors per month.

Some of the requirements to join this network are:

-A minimum of 500,000 unique users per month.

-Highly targeted, relevant and regularly updated content.

-A professional and attractive site design 

I can tell that this is a great network to work with if you meet their requirement which I consider a little too strict.

Pros: 

-Excellent Performance.

-High-quality ads.

-Low minimum payment threshold.

-Great reporting system.

Cons: 

-Very strict requirements to be accepted.

Other than what I already mentioned, Exponential processes their payments using the Net45 payment program, the minimum threshold of just $50. Available payment options are Paypal and check.

9. Criteo

Criteo is a digital advertising and retargeting company founded in 2005. The business initially began as a start-up by a group of smart people in French, who was able to take it to a level that it now competes with giants like Google as they operate over 30 markets worldwide.

This brand relies on advanced technology and intelligent algorithms to market products and re-target them. This means that if a user has seen the advertiser’s website once, this person will also see ads from the same website in future. This is a unique technique of re-targeting that only they use.

They offer publishers the option to monetize using CPA, CPM, and PPC with very competitive eCPM rates. The best part of it is that you can set a CPM floor so that you’re guaranteed a certain CPM per each ad impression.

In order to be approved as a publisher by Criteo, you need to have a quality website with at least 2000 visitors per day, so their requirements are not so difficult.

Pros:

-Very competitive CPM rates (even 2 to 3 times more than Adsense).

-Low requirements to be approved.

-Very easy to implement once approved.

-They allow you to set a CPM floor.

-Offers support via email.

Cons:

-Only fill out 10% to 20% of your traffic (still performs really well).

-They use AdSense as a fallback.

-Minimum payment is a little high ($150).

-Don’t use most popular payment methods.

As mentioned before, the minimum threshold for publishers payments is US$150, which in my opinion is very high. Payments are processed on a NET30 basis, and the available payments methods are only checks and wire transfers.

Overall, this is a solid ad network to be used as a secondary monetization program, I don’t recommend it to be the primary monetization program for your blog, although their CPM rates are usually very good, they only fill out around 10% to 15% of your traffic.

I would then suggest using Criteo ads combined with networks like Google Adsense or Media.net which also pay very well and are more stable.

10. Revcontent

Revcontent is a content recommendation network that was founded in 2013, they’ve quickly grown enough to be even considered the fastest growing content recommendation network in the world.

No surprise, the network powers more than 250 billion content recommendations per month. Considered by many as the largest and best-performing native ad network globally.

Revcontent currently works with some of the top content marketers in the world including Forbes, CBS, and NBC News among others.

They only accept high-quality websites receiving at least 50,000 monthly visitors. I’ve also heard that they only accept about 6% of all applications submitted, which means that they are rejecting nearly 94% of applicants.

I tried to join Revcontent once in the past with one of my viral websites and they rejected my website without giving me a lot of details of why. The only thing they said, was that my website didn’t qualify at the moment.

Early this year, around February or March, I was then approached by one of their account managers who wanted to offer some business to me. Being honest I wasn’t very happy about the fact that they rejected my application and all of the sudden now they wanted to work with me, but I gave it a chance and I can gladly say that they are one of the best CPM advertising networks I’ve ever worked with.

Pros:

-Offer some of the highest CPM rates for all countries.

-Excellent support. I have communication with my account manager even through Whatsapp.

-They serve high-quality content recommendations.

-Minimum payment threshold of US$50.

-Great network for mobile publishers.

-Very accurate, real-time reporting dashboard.

Cons:

-Difficult to join.

-They have many restrictions.

Overall, I see Revcontent as one of the best CPM ad networks out there, but they’re also very difficult to get approval from. I’ recommend using this network along with another high-quality ad network such as Adsense or Media.net in order to maximize revenue and also maintain quality.

They process their payments based on the Net30 payment system with a minimum threshold of US$50, which is very convenient. The only available payment method I know so far is PayPal.

This was actually one of the largest articles I’ve written for this blog. I hope you really like it and also find here the best network to monetize or compliment the earnings you already have.

Keep in mind that the order in which I’ve mentioned each ad network in this article does not have anything to do in regards to which one is the best. Indeed all of them are very good monetization options for any blogger.

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