Every experienced marketer or blogger knows how difficult it is to complete any sale or even get people to look at your products when you don’t have any audience.
That’s the reason why we leverage the power of SEO in order to boost our content into the SERPS and be easily found by our readers and potential clients.
But what happens if you are just new and nobody knows you?
No one is looking for you because you literally don’t exist.
That’s very sad, right? 🙁
Now, everybody also knows how difficult it is for you to rank your business on Google without getting those precious and desperately wanted high-quality backlinks. Obviously, you can’t just publish your content or products and wait for people to find you and come to you, that’s just not going to happen, no matter how much you pray.
That’s the reason why today I’m sharing with you this content marketing guide that will make you go from, not existing at all, to get your business right in front of your perfect audience’s eyes, promoting yourself the right way.
Here’s what you’ll learn in each chapter of this ultimate Content Marketing Guide, just click one of the chapter links below to jump to your desired chapter, I recommend doing it this way, as the list is very extensive.
Table of Contents:
- The Definitive Guide to Becoming a Content Marketing Expert in 10 Days
- Chapter 1: Content is the King – Writing High-Quality Content
- Chapter 2: Promoting Your Content and Driving Visitors From Quora
- Chapter 3: Promoting your Content and Getting Free Traffic From Social Media
- Chapter 4: Promoting Yourself as an Expert Through Blog Comments
- Chapter 5: The Guest Post Strategy Done the Right Way
- Chapter 6: Executing Email Marketing like a Pro
- Chapter 7: Using Paid Advertising the Right Way
- Chapter 8: Visual Content – The Power of Infographics
- Chapter 9: Video Marketing
- Chapter 10: The Podcast
The Definitive Guide to Becoming a Content Marketing Expert in 10 Days
Content marketing is a marketing technique that is based on creating content in different formats (articles, blog post, videos, tutorials, webinars, ebooks, whitepapers, etc), and that ways attract your target audience for a specific brand or product to become clients.
The purpose of content marketing is to attract and retain customers by creating content that is relevant and valuable to your audience. It changes the paradigm of invasive marketing (e.g. banners, popups) in order to make be the consumers be the ones who approach the brand, instead of the brand chasing the consumers.
Content marketing is one of the biggest weapons of big leading brands, and it’s simply because it does work and delivers results.
Chapter 1: Content is the King – Writing High-Quality Content
There is a general belief that content is the king, but how much does it really matter? What role does content really play?
In my personal opinion, creating super high-quality content is the very first step everyone needs to take in order to succeed with any kind of online business.
That being said, not matter what your market niche is, whether you are in the making money online industry or you are in the fitness/health industry, you need to always ensure that you are providing your audience with the highest level of quality content so that they can be fully engaged, once they find you.
Here is all you need in order to write insanely great content:
- The Nine Ingredients That Make Great Content – Zach Bulygo [KISSmetrics]
- How To Write Great Content That Deserves To Rank: In 4 Simple Steps – Alex Johnson [MOZ.com]
- Learn To Write Content like a Pro – The Advanced Guide – Neil Patel and Kathryn Aragon [Quicksprout]
- 6 Content Writing Strategies That’ll Help You Acquire More Organic Traffic – Neil Patel [Neilpatel.com]
- Stop Being Boring: How To Write More Humorous Articles – Harsh Agrawal [ShoutMeLoud]
Chapter 2: Promoting Your Content and Driving Visitors From Quora
Quora.com is a very popular Q & A website. It’s indeed, very similar to Yahoo answers but it has a better platform and also a more active network of users with a higher lever of expertise in multiple areas, this allows you to get very qualified high-quality visitors to your site.
Here is some important data about Quora.com:
- Quora is currently ranked #115 worldwide and #56 in the United States.
- Right now Quora.com has around 5 million registered users.
- Quora’s current MOZ DA is 88, which makes it definitely an authority site.
Here are the resources you need:
- How to Create a Blog on Quora: Rises as Blogging Platform – Harsh Agrawal [ShoutMeLoud]
- Drive High-Quality Traffic To Your Website with Quora – Jasmeet Singh [ShoutMeLoud]
- How to Turn Quora into a Traffic-Driving Machine for Your Blog – Imran Esmail [SmartBlogger]
- How to Attract 9872 Visitors from Quora in One Month – Neil Patel [Neilpatel.com]
Chapter 3: Promoting your Content and Getting Free Traffic From Social Media
SEO(Search Engine Optimization) is about optimizing your website in order to increase its visibility in the organic (unpaid) search engine results. In the other hand, we also have SMO which stands for Social Media Optimization is about optimizing a website in order to drive traffic to it, from social media. the most reliable way to drive traffic to a website.
Besides search engine traffic, SMO is the most reliable way to promote your brand, create awareness and drive traffic to your website without spending lots of money on advertisement.
Here’s all you need to dominate SMO and social media:
- How to Easily Double Your Traffic from Social Media – Garrett Moon [Kissmetrics]
- 6 Ways to Immediately Boost Social Media Traffic – Alex York [Sprout Social]
- How to Generate 75% More Social Media Traffic When You’re Not Popular – Neil Patel [Neilpatel.com]
- How to Increase Website Traffic (for FREE): Beginner’s Guide – Robert Mening [Website Setup]
Chapter 4: Promoting Yourself as an Expert Through Blog Comments
No matter what niche, market or industry your business belongs to, there most be other blogs or websites that talk about the same or are at least closely related.
Even better than that, I can guarantee you that you will find many other businesses that are closely related to yours and that have already built an audience. Answering questions on blog posts or topics that are related to the content or products that you serve are the best way to prove yourself as an expert in the eyes of those who have already shown interest.
Now, here is the trick:
I’m not talking about leaving those spammy, meaningless comments that you’ve probably seen a lot. I’m talking about very elaborated comments that answer questions for the readers and also add value to the blog post or article, besides that it makes you look like a “Go to Expert”, someone they feel like they really need to follow.
Here are the resources:
- How to Drive Targeted Traffic With Blog Commenting – Brian Dean [Quick Sprout]
- How To Comment On Other Blogs & Become A Better Blogger – Harsh Agrawal [ShoutMeLoud]
- 19 Ways to Build Relationships With Blog Comments – Kevin J. Duncan [SmartBlogger]
Chapter 5: The Guest Post Strategy Done the Right Way
A guest post consists of writing an article to be published on another blog that is not yours. This is actually a very common practice when trying to get backlinks from other sites, but this needs to be done the right way.
I while back, I wrote my first guest post for a DA39 blog that was very related to my niche. By that time I had no audience, no email list, no Google rankings, nothing. The first day my article was live we got 54 comments, 30 social shares and it brought 380 visitors to my site, 54 new followers on Google+, 30 new twitter followers, 44 new email subscribers and.
That’s not something so great, but it was just the beginning and I didn’t need to wait for me to be on Google’s first page.
Here’s what you need:
- The Definitive Guide to Guest Blogging – Brian Dean [Backlinko.com]
- The Ultimate Guide to Guest Blogging – Kristi Hines [Kissmetrics]
- 3 Ways Guest Posting Can Help Grow Your Online Audience – Jeff Goins [Goinswriter.com]
- Advanced Guest Posting – The Advanced Guide to Link Building – Neil Pate [Quicksprout]
Chapter 6: Executing Email Marketing like a Pro
You’ve probably heard this a lot, but I’m going to remind you again, “The Money is in the List”.
This can’t be truer because an email list allows you to stay in touch with people who visit your site and have already shown interest in the products or services that you offer.
By doing this, you can always stay in touch with your existing and potential clients as often as you wish (daily, weekly, monthly etc).
Here are the resources:
- The Beginners Guide to Email List Building and Email Marketing – Ronald Segura [Web SEO Marketers]
- A Beginner’s Guide to Successful Email Marketing – Nathan Hangen [Kissmetrics]
- 17 Insanely Actionable List Building Strategies (That Work Fast) – Brian Dean [Backlinko]
- How to Build an Email List: 85 List Building Strategies – Sarah Peterson and Sean Bestor [Sumo.com]
Chapter 7: Using Paid Advertising the Right Way
Paid advertising is also another way of creating awareness about your brand or product as well as driving qualified traffic to your site, these means that those visitors can actually convert into a sale or at least generate a lead by becoming a subscriber.
Before jumping into the waters of paid advertisement, I strongly recommend you to take all the time you need in order look at the different options available and also learn all best practices from other experienced marketers in order to avoid investing money that will not give you a good return of investment (ROI).
Here’s all you need in order to master it:
- 5 Things You Must Do Before Jumping Into Paid Internet Advertising – Garrett Moon [Kissmetrics]
- Categories of Paid Advertising – Quick Sprout
- What Is SEM? PPC & Paid Search Marketing Explained – Search Engine Land
- The 3 Greatest Paid Marketing Hacks to Amplify Your Brand’s Reach -Neil Patel [neilpatel.com]
Chapter 8: Visual Content – The Power of Infographics
Visual content is definitely one of the most effective ways of content marketing, and this is also very clear because it has a memory glue special effect that makes it sticks to people’s memory.
It has even been proven that content including powerful images that appeal to people’s interest and emotions generate 65% more engagement than those not including this type of content.
Here’s what you need to learn about infographics:
- What Is An Infographic? A Graphic to Define Infographics – Customer Magnetism
- How to Get Backlinks With Guestographics – Brian Dean [Backlinko]
- Content Marketing Case Study: How 4 Infographics Generated Over 10,000 Social Shares – Neil Patel
- 42 Visual Content Marketing Statistics You Should Know in 2017 – Jesse Mawhinney [Blog Hubspot]
Chapter 9: Video Marketing
The whole concept of video marketing is not something new. Through the course of many years, companies have dedicated resources to invest in the production of corporate videos with the purpose of informing their audiences and also create more engagement around their brands.
Because of the way in which social media has redefined content marketing videos have become into a must have factor of any marketing strategy.
These are all the resources you need:
- Video Marketing: The Future Of Content Marketing – Matt Bowman [Forbes.com]
- 29 Tips to Make Your Video Marketing Easy – Cindy King [Social Media Examiner]
- 8 Powerful Reasons You Need to Use Video Marketing – Liis Hainla [www.dreamgrow.com]
- 23 Things to Consider When Creating Video Content [Examples] – Jodi Harris [Content Marketing Institute]
Chapter 10: The Podcast
Podcasts are sound files that resemble a spoken diary that is distributed over the Internet, so they can be stored in portable digital audio players and listened to at any time. This is the main activity performed by the influencer Pat Flynn, founder of Smart Passive Income.
According to a study performed by Pew Internet and American Life Project, a company that studies the impact of the content in the network, 29% of Americans who own these type of devices typically download podcasts, which, in practice, resemble amateur radio broadcasts.
Here’s what you need:
- 7 Reasons to Add a Podcast to Your Content-Marketing Strategy – Tyler Basu [Entrepreneur.com]
- How To Make A Podcast: The Illustrated Guide – Buzzsprout – Buzzsprout
- The $0 Podcast Marketing Strategy That Got MeetEdgar 1.25 Million Visitors – Daphne Sidor [Leadpages.net]
I really hope you liked this article, if you did then go ahead and leave your comments and also share it!